Which you should definitely know

Are you just thinking about the format in which you should create your marketing documents for online and offline? Not sure what types of folds there are for flyers? Do you quickly lose track of the many different sizes?

Setting the size and format is the first step before you start layout and design. It is not always easy to keep the different sizes in mind. For this reason, I have created an overview that shows you the most important standard sizes and a selection of popular fold types.

At the end you can easily download and print out the overview as a PDF. So you always have the most important sizes and fold types to hand on your desk. This saves you tedious searching.

Standard sizes for your marketing material


The DIN A4 format is a very popular paper format and is the most commonly used. You can find it, for example, in use as writing and printer paper.

Use DIN A4 for your business papers, journals or magazines. The format is also ideal for a two- or three-fold flyer. You can find out more about the types of folds there are below in the text.

Dimensions: 210x297mm
Use: Business papers, journals, magazines, brochures, flyers, classic stationery such as exercise books and pads


You can use a DIN A5 flyer as a simple flyer with a front and back. Or you use it as a folding flyer. To do this, the flyer is folded once in the middle and when you open it, you have two sides at the front and back. Together these two pages result in a DIN A4 page.

Dimensions: 148x210mm
Use: Notebooks, notepads, books and flyers


Postcards are a well-known A6 format. Use it for invitation and greeting cards, or create a four-page gatefold flyer. Because if you fold a DIN A5 sheet once, you have a DIN A6 flyer to open.

Dimensions: 105x148mm
Use: Flyers, books, post, invitation or greeting cards

DIN long

This format is very popular for flyers. If you’re planning on sending your flyer by post, then this size is just right. Because it fits perfectly in a DIN-long envelope.

So if you want to send your flyers cheaply, DIN long is a very good choice.

Dimensions: 98x210mm


The square format is mostly used for brochures or small booklets. The size can vary: everything is possible from 98 mm to 210 mm or an individual format of your choice. It’s best to ask your printer which square formats they offer.

With a square format, you can stand out from the other standard formats and stand out from the crowd.

Dimensions: 98x98mm, 148x148mm, 210x210mm

What types of folds are there?

burglary fold

This is the simplest type of fold. The paper is folded once in the middle. Both in portrait and landscape format. This creates two inside and two outside sides.


This type of fold is so named because the paper looks like it is wrapped. The individual pages are wrapped into one another and the side that was folded first comes inwards.

It is important to mention: The inner page is always slightly smaller in width than the other pages so that they can be folded without any problems. Therefore, when designing, you should make sure that you have a few millimeters less space.

Zigzag fold

The zigzag fold is reminiscent of an accordion. It is also called Leporello. With a zigzag fold, the paper is folded two or more times to create six, eight, ten, or twelve pages.

gate fold

With the gate fold, the two outer sides are folded towards the middle without overlapping. This creates six pages. The back is twice the size of the two outsides.

If you are unsure which type of fold you want to use, simply fold a sample flyer. Get a piece of paper and fold it like in the infographic. This will give you an accurate impression and you can make notes about where you want to place which information.

What do you have to consider when designing printed matter?

When you create data for printing, you should definitely pay attention to a few important things so that your print result is brilliant in the end.


If your graphics or backgrounds go to the edge of your document, your document may have unsightly white flashes (thin edges) if the document is cropped imprecisely at the print shop. To avoid this, pull your pictures and graphics about three millimeters beyond the edge. This is what is known as the bleed/trimming, which the printer usually requires.


For an optimal print result, we recommend an image resolution of at least 300 dpi. This is standard in print, so to speak. A resolution of 72 dpi is sufficient for a graphic on the web.

dpi stands for i.eots phe inch and is a unit of measurement for resolution in print.

color space

Be sure to create your data for printing in CMYK. Because CMYK is the standard color model for printing. Make sure that the embedded images and graphics are also converted to CMYK.

CMYK stands for Cyan Magenta YEllow and Khey (black).


There are different types and thicknesses of paper. The thinner the paper, the more flexible your brochure or flyer will be. If the paper is a little thicker, it will appear higher quality.

Your print shop will provide you with a sample book for printing, paper and finishing techniques so that you can get a first impression of the different paper types and thicknesses as well as finishing techniques.

Now a digital version?

Yes absolutely! Don’t forget to create a digital version of your brochure or flyer. This way you can reach even more potential customers and readers. To do this, optimize your print file for the web and offer it as a digital download directly on your website or in your newsletter.

You need smaller file sizes of your pictures for the digital version, but you don’t want the picture quality to suffer? TinyPNG is a free tool that compresses JPG and PNG files. You can use TinyPNG directly in the browser or as a Photoshop plugin.

Download the overview of formats and fold types now!


Even with these standard formats and fold types, you have a wide range of design options for your marketing material. Of course there are other formats and fold types, but the standard formats are very helpful to start with when creating your first printed products.

Which format and which type of fold do you find particularly interesting or do you use it more often? What is your experience with the different types of folds? Write me in the comments!

And now?

Are you looking for graphic support for your project? Then let’s talk about your project without obligation. If you just have a question, get in touch anytime. I am happy if I can help you.

Manuela Aksu Manuela is the founder of Kreativcode and a passionate graphic designer from Munich. On her blog she shares her knowledge about graphic design and gives you useful and easy-to-implement tips that you can use immediately for your business.

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