Digital marketing collateral: 10 genius graphic design tips

You regularly give online seminars and online workshops and provide your participants with digital documents. You want to know: What should I pay attention to when I want to create or revise my documents?

You know how important a clear structure and a professional layout are. Your documents form a framework for your online seminars and online workshops. They should help your participants to get an overview of the information and make it easier for them to work with the documents.

If your texts and images are structured in a meaningful way, a participant will grasp the information much faster. In this way, he can work more specifically on the tasks, is guided through the documents and thus reaches the desired goal much faster.

Therefore, in this article, I will give you ten graphic design tips that will help you structure your digital marketing materials more clearly and make them more interesting.

Have fun while reading!

Tip 1 – Don’t use too many fonts

Find an easy-to-read font that suits you and your business. Fonts have a tremendous impact on your text. For example, if you choose a font that is too ornate, your texts may be difficult to read. As a result, there is a high probability that they will not be read in the first place.

However, if you integrate too many fonts, the whole thing will appear restless to the reader. Therefore, combine a maximum of two fonts with each other and use them consistently in all your materials.

Tip 2 – Use high-quality images

Pictures tell stories and create emotions. Texts only come alive through images. Your images should be aligned with the feelings and expectations of your attendees or customers.

Sometimes it’s hard to make the right choice. Sometimes you’re totally wrong. And then again you hit the mark. There is no blanket solution that I can give you. In general, it is important that you have a consistent imagery and stay true to it. The quality of your pictures should always be high.

In order to fit your photos into your layout, I recommend you: Work with a grid. A design grid offers you flexible options for arranging your images and text and creating a layout that is interesting for the reader.

We will take a closer look at exactly what a design grid is and how it is structured in another article in the next few weeks.

If you don’t have the opportunity to have professional photos taken at the moment, or you simply don’t have the right ones yet: Here you will find “15 image databases for high-quality and free images”.

Tip 3 – Effective layout with columns

You surely know these long blocks of text without paragraphs, without headings, without a successful division. Within a few seconds you lose the desire to read. If you ever start reading these blocks of text. Columns are a simple but very effective way of making the layout more interesting or arranging a lot of information and large amounts of text in an appealing way.

A suitable font and an ideal column layout with graphics and photos give your content structure and your materials a high recognition value.

Tip 4 – Let your logo breathe

Take a look at your most recent documents: Is your logo sticking to the edge or is there space for the adjacent elements?

Be sure to give your logo, graphics, and photos room to breathe. Keep enough space between the text and the edge of your document, as well as between each element in your design.

Tip 5 – Work with matching colors

Use a maximum of two to three colors for your layouts. If you need more colors to represent your content, work with gradations of your main colors.

Think about which colors and color combinations suit your company. It is enough if you choose two colors: a main and a secondary color. You can use the additional color to emphasize special places in the text or generally use it as a color element in your documents.

When choosing colors, make sure that they also match your target group. If you already have fixed rules as to when you use which color, then make sure to apply them consistently in all your documents. This increases your recognition value.

Tip 6 – Let yourself be inspired

You surely know Pinterest? It’s an excellent source of ideas, which I also use frequently. There you can get suggestions and ideas for how other front pages or content pages look like.

But also take the opportunity and just go outside. For example, go to a newsagent and look at different journals, magazines and books. Especially unusually designed front pages let your ideas flow.

Use what you see as inspiration and come up with your own ideas.

Tip 7 – Don’t start without a plan

You finally want to get started? Your creativity is flowing and your fingers are tingling? Before you open a design program, grab a pen and paper. Think in advance how you want to divide up your layout, how you want to arrange the individual elements. Think about where and how to place the main headline, logo and photos.

If you think about the division and arrangement beforehand, you will get more ideas that you may not have thought of yet. The sketches support you in making your work in the design program easier. You know exactly where to place what and start to work in a targeted and structured way.

Tip 8 – Use strong contrasts

Contrast and color, like fonts, have a prominent effect on the design of your marketing collateral. With strong contrasts, for example, you can emphasize different elements of your design more clearly.

In the interplay of colors and fonts, it is therefore essential to pay attention to the contrast. Because the lower the contrast between the font and the background color, the harder it is to read your text. Example: black writing on a dark background.

Use a font and background color with lots of contrast so your font is really easy to read. Example: dark writing on a light background.

Tip 9 – Choose the appropriate line spacing

In addition to the font size, the line spacing also has a major impact on the readability of your text. If you choose too small a line spacing, your text will appear squashed and difficult to read. On the other hand, if you make the line spacing too large, the lines lose their relation to each other. Your reader gets the impression that the lines belong together.

Tip 10 – Keep the file size small

If you offer your documents as a download for your participants or customers, you should make sure to keep the file size as small as possible. Of course, the size depends on the size of your document, so I can’t give exact megabytes here. But I think you know what I mean.

My advice: It is best to check in advance whether you can reduce your photos and graphics without losing quality. A great tool for this is TinyPNG. Upload your images and graphics directly online in the browser and within a few seconds the file size will be smaller. And it’s completely free.

If you work with Photoshop, the right plugin is available for a one-off fee. This saves you the detour via the website and you can significantly reduce the file size directly in Photoshop.

And now?

Are you currently creating digital documents and would you like support? Or just an experienced view from the outside? Great, then let’s make an appointment and we’ll talk.

In this conversation we will clarify your questions about design and layout. And if you want, we can also discuss what I can do for you. I look forward to your message and will reply to you within a day or two!

Manuela Aksu Manuela is the founder of Kreativcode and a passionate graphic designer from Munich. On her blog she shares her knowledge about graphic design and gives you useful and easy-to-implement tips that you can use immediately for your business.

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